Team Leadership Toolkit

Motivation

Maslow (1908-1970)

The hierarchy of needs

A New York born psychologist and behavioural scientist, the pioneer of humanist psychology. His ideas had a great impact on managers and influenced a number of the other gurus.

A.H. Maslow first put forward his ‘ need hierarchy’ theory in 1943. The theory is based on the belief that there are five groups of basic human needs which develop in a hierarchy.

Maslows Heirachy of Needs

These five levels of needs are:

Thus, Maslow is contending that it is only when a lower level of needs is satisfied that an individual becomes concerned with the next level, since it is only the ungratified needs which act as motivators.